CRISTAL’s Tree Planting for Tomorrow: Sustainability Rooted in Every Purchase

Following the rebranding of Cristal, we are proud to reaffirm our commitment to sustainability through the ongoing the adoption of “A Better Planet for Every Purchase” initiative. Now carried forward under Cristal’s refreshed identity, this program reflects our belief that true innovation must serve both people and the planet.

With every Cristal appliance purchased, a tree is planted in Eastern Indonesia—supporting reforestation, restoring biodiversity, and helping combat climate change. Beyond environmental impact, the initiative also fosters meaningful employment for local communities, from nursery cultivation to long-term forest care.

Cristal’s rebrand represents more than a new visual identity—it signals a renewed promise to design appliances that elevate daily living while contributing to a greener, more resilient future.

Our sustainability journey continues, and this program remains a cornerstone of our broader vision: Inspire Every Day, while investing in tomorrow.